Content Marketing Europe: Thoughts, a Conference and a Quest for Cases

When covering the state of content marketing in Europe in several posts, one thing struck us: despite many surveys it's highly unclear how content marketing is used across different European countries.  Recently, some data were published about content marketing in Belgium and there have been surveys in countries such as The Netherlands but most … [Read More...]

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get yourself an a-team

5 tactics for an epic organizational content strategy and culture

Successful organizations take on an efficient content strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from the organization can be difficult, but doable. Getting people motivated to build that strategic content culture and content strategy is something else. How do you get an organization to take on content [...]

Google Search Infographic - more intelligence - click for larger image

Google Hummingbird in context: the future of information and content

Google’s Hummingbird is yet another step towards the future of information, content and data – as unusual. Google recently introduced a new algorithm: Hummingbird. You probably know that. Google’s Hummingbird has been looked upon from all possible angles, mainly in the marketing space. Yet, even if it’s a huge algorithm change – under the hood [...]

content management

Content marketing culture: connecting the content management docs

When creating a content marketing culture, build a culture around content and information management. I often notice posts about how to create a content marketing culture. In most cases a crucial part is missing: content management and intelligent information management in general. In practice, the advice provided in blogs about the creation of a content [...]

Bryan Eisenberg

Complexograms: an illustration of your content marketing needs

Complexograms and content marketing: reflecting the ideal status of each customer segment as they near the close of the buying decision process. The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a [...]

Featured posts

Consistency and customer experiences as critical business success factors - source AIIM report

Intelligent information management: improving the customer experience

Intelligent information management: it's all about consistent customer experiences and connected processes/systems. AIIM research. AIIM today released the results of research - and a white paper - looking at what’s the main focus of customer-centric businesses right now: improving customer service and customer experiences. It's a topic we have … [Read More...]

AJ Huisman and Content Marketing World organizer Joe Pulizzi at our 2010 round table

Content Marketing World: the state of content marketing in Europe

AJ Huisman, one of the content marketing pioneers in Europe, a speaker at the Content Marketing Conference 2014 in Antwerp (Belgium) and marketing director at Kennedy Van der Laan, showed some B2B content marketing cases from Spain, The Netherlands, Ireland and Denmark at Content Marketing World 2013. In his workshop he covered how European … [Read More...]

Most marketers have no formal content strategy - source Content Marketing Institute via LinkedIn

Content Marketing World 2013: the lack of a content strategy (research)

Content marketing research, presented at Content Marketing World 2013, shows content strategy challenges and the success of in-person events. Joe Pulizzi kicked off the first "official" day of Content Marketing World 2013 emphasizing the lack and need of a formal content strategy. In his opening keynote, Pulizzi welcomed the attendees, thanked the … [Read More...]


Content marketing lessons for the present: content is king revisited

Content marketing is burning hot. The content is king mantra is heard everywhere. Part 1 of a deeper look into the ways we got there and the road ahead. "Content is king". Now content marketing is being embraced by virtually every marketer, it's an (old) adagio that pops up on the Web every single day.  Some use it to say content has become king … [Read More...]